A green dot. A wordmark. Nothing else. The dot signals readiness — active, precise, and present. The wordmark is set in DM Mono. Neither element is ever used alone.
Maintain a minimum clear space equal to the cap-height of the "T" on all four sides of the logo. Never place other logos, text, or graphic elements inside this zone.
Dark-first. The palette is built for screens, not print. Lead with near-black. Use accent green sparingly — CTAs, the logo dot, live status indicators, highlights. Never as a background fill on large areas.
Three typefaces. All from the DM family — cohesive and unfussy. Serif for impact. Sans for everything you read. Mono for everything you reference. Never introduce a fourth face.
Write like a senior AE talking to a peer. Direct, specific, no vendor-speak. If a sales rep would roll their eyes reading it, rewrite it. We don't pitch. We prep.
"Would a sales rep roll their eyes reading this?" — If yes, rewrite it. The reader has seen every vendor pitch. Assume they're sceptical. Earn their attention with specificity.
Approved language for bios, social profiles, press releases, and decks. Use these as-written. Don't invent new positioning without validating against these.
Triage is dark, focused, and precise. Visuals should feel like a terminal — not a stock photo library. Use product screenshots over lifestyle photography. Use data over abstract illustration.
Keep animations subtle and purposeful. Fade-ins, gentle slide-ups, and typing effects suit the brand. Avoid bouncy, playful, or high-energy motion — Triage is a tool for professionals, not a consumer app.
For coverage requests, partnership proposals, co-marketing, or asset requests — email us. We reply within one working day.
Press enquiries, brand asset requests, partnership proposals, and media kits.